Join us in Glasgow for an immersive summer school dedicated to exploring the transformative potential of Generative AI for start-ups and scale-ups.
This intensive program introduces a practical, design thinking–based approach to leveraging Generative AI, offering participants a clear framework for gaining productivity advantages and driving innovation. At the heart of the course is a newly developed Generative AI Toolkit — created by leading academics and entrepreneurs — which helps participants build or reimagine AI-native ventures across all industries.
The curriculum focuses on five key areas:
- Understanding Generative AI and its capabilities
- Applying AI to product and service development
- Integrating AI into operations and the broader value chain
- Leveraging virtual agents to enhance performance
- Designing organizations around AI as a core capability
Throughout the program, participants will use the toolkit to design or redesign a startup or scale-up venture. The experience culminates in a final-day pitch to an expert panel, showcasing a strategy for launching a novel AI-driven venture or transforming an existing one.
Set in Glasgow — a dynamic city known for its world-class universities, collaborative tech culture, and welcoming atmosphere — the program provides a stimulating environment for learning, experimentation, and networking with peers and AI experts alike.
This summer school supports the goals of EIT Digital by promoting entrepreneurship, technological innovation, and talent development across Europe. Through experiential learning, participants gain the skills and mindset to apply advanced AI technologies in real-world business contexts — contributing to the development of a future-ready digital economy.
Join us in Glasgow to explore how Generative AI can unlock new possibilities for your startup or scale-up — and help shape the future of business innovation.
Adam Smith Business School
College of Social Sciences
2 Discovery Place
Glasgow
G11 6EY
Week 1
Sunday, 17th August
Arrive in Glasgow
Monday, 18th August
Theme: Introduction to Generative AI (GAI): A toolkit for start-ups and scale-ups
9:00 - 9:30 | Coffee and networking |
9:30 - 11:00 | Session 1: Overview of the GAI landscape. |
11:00 - 11:30 | Break |
11:30 - 13:00 | Session 2: A deep dive into GAI use cases |
13:00 - 14:00 | Lunch |
14:00 - 16:30 | Session 3: Future forecasting GAI: Adopting a strategic foresight perspective |
Tuesday, 19th August
Theme: Integrating Generative AI into the start-up/scale-up value chain: towards a productivity advantage
9:00 - 9:30 | Coffee and networking |
9:30 - 11:00 | Session 4: Creativity: Using GAI for research, ideation and prototyping |
11:00 - 11:30 | Break |
11:30 - 13:00 | Session 5: Productivity: Increasing productivity across the value chain using GAI |
13:00 - 14:00 | Lunch |
14:00 - 16:30 | Session 6: Growth: GAI for sustainable scaling |
Wednesday, 20th August
Theme: Generative AI: the view from investors & startups
9:00 - 9:30 | Coffee and networking |
9:30 - 11:00 | Session 7: Guest speaker from the venture capital/investment community |
11:00 - 11:30 | Break |
11:30 - 13:00 | Session 8: Startup guest speaker |
13:00 - 14:00 | Lunch |
14:00 - 16:30 | Free afternoon |
Thursday, 21st August
Theme: Agent Lab: How can virtual agents support growth? Getting hands on with chatbots and AI agents
9:00 - 9:30 | Coffee and networking |
9:30 - 11:00 | Session 9: GPT Lab: An introduction to virtual agents and GPTs |
11:00 - 11:30 | Break |
11:30 - 13:00 | Session 10: GPT Lab: Designing and implementing GPTs for your start-up/scale-up |
13:00 - 14:00 | Lunch |
14:00 - 16:30 | Session 11: GPT Lab: Designing and implementing GPTs for your start-up/scale-up |
Evening | Group dinner |
Friday, 22nd August
Theme: Designing jobs and organizations around Generative AI: what will the future start-up look like?
9:00 - 9:30 | Coffee and networking |
9:30 - 11:00 | Session 12: pitch development session |
11:00 - 11:30 | Break |
11:30 - 13:00 | Session 13: Designing jobs around GAI: creating meaningful work for start-up and scale-up employees to accelerate growth |
13:00 - 14:00 | Lunch |
14:00 - 15:30 | Session 14: Preliminary idea presentation & feedback |
23/08/2025 or 24/08/2025
12:00 - 22:00 | Day trip to the Edinburgh Festival |
Week 2
Monday, 25th August
Theme: Pitch Development
9:00 - 9:30 | Coffee and networking |
9:30 - 11:00 | Mentor Session |
11:00 - 11:30 | Break |
11:30 - 13:00 | Entrepreneur Guest Speaker |
13:00 - 14:00 | Lunch |
14:00 - 16:30 | Pitch Development |
Tuesday, 26th August
Theme: Pitch Development
9:00 - 9:30 | Coffee and networking |
9:30 - 11:00 | Entrepreneur Guest speaker |
11:00 - 11:30 | Break |
11:30 - 13:00 | Mentor session |
13:00 - 14:00 | Lunch |
14:00 - 16:30 | Pitch Development |
Wednesday, 27th August
Theme: Pitch Development
9:00 - 9:30 | Coffee and networking |
9:30 - 11:00 | Guest speaker: How to Deal with AI Hype |
11:00 - 11:30 | Break |
11:30 - 13:00 | Mentor session |
13:00 - 14:00 | Lunch |
14:00 - 16:30 | Pitch workshop |
Thursday, 28th August
Theme: Pitch Development
9:00 - 9:30 | Coffee and networking |
9:30 - 11:00 | Mentor session |
11:00 - 11:30 | Break |
11:30 - 13:00 | Pitch development |
13:00 - 14:00 | Lunch |
14:00 - 16:30 | free session |
Evening | Group dinner |
Friday, 29th August
Theme: Final Pitch Session
8:00 - 8:30 | Coffee and networking |
8:30 - 11:00 | Final pitch |
11:00 - 11:30 | Break |
11:30 - 13:00 | Final Pitch Session |
13:00 - 14:00 | Debrief and close |