Ravaging Disruptions in Retailing
August 9 - August 22, 2020
An anti-Valentine Day celebration of being single generates One Billion Dollars of revenues in the first 60 seconds of online shopping. Cashierless technology, dark stores, autonomous delivery, and cloud restauranting are all but few disruptions ravaging the retail sector scenery.
The retail sector is changing fundamentally with the rise of e-commerce, consumers’ quick access to detailed product information and several alternatives in a highly competitive market that knows no country borders. Dynamic and flexible omni-channel solutions – physical, online or blended – enable a seamless consumer experience in exploration, in choice of products, payment and delivery. These platforms also enable the collection and analysis of consumer trends and insights for logistics, retail operations and customer relations management.
During this summer school, we will discover how consumers’ purchasing habits can be transformed by technologies like customer profiling, indoor navigation, mobile device integration or augmented reality. The program includes lectures and workshops on business trends, consumer behaviour trends and recent innovations in the area of retail, logistics and smart buildings.
The thematic lectures are complemented with a team project that focuses on a real company case. Participants will attend intensive training workshops on Innovation and Entrepreneurship (I&E) aspects such as design thinking, business modelling, market research and pitching. Throughout the two weeks, students will work in small teams and will be guided by I&E coaches, who will facilitate their business development work. During the two weeks, students will be confronted with key stakeholders such as company managers, technology providers, store owners and end consumers. At the end of the program, the groups will present their business case solution in front of an expert panel.
The students are also asked to complete on-line pre-work on basic business modelling methods and tools in order to be able to start the project work early during the school.
Summer School Location
The Summer School will take place at the Open Innovation House in Espoo, where the Helsinki Co-Location Center of EIT Digital is located. During the weekend, participants will also have the opportunity to experience the Finnish nature, culture and traditions in exciting outdoor activities.